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Carrols on Discounting

  • Carrols reported that the industry’s discounting & promotional activity increasingly accelerated starting in late 2016 through 2H18 & finally began to taper-off midway through 1Q19. As a point of reference, Carrols’ discounts as a % of sales were 10% higher in 4Q18 vs. 2016. Fortunately, Carrols’ discounts have declined -300 bps between 4Q18 & 1Q19. 
  • 1Q19 COGs increased to 28.3% vs. 26.9% during 1Q18. Overall discounting was much higher relative to 1Q18 but began to taper-off mid-way through 1Q19. The impact from higher promotions & discounts alone resulted in a +130 bps y/y increase in COGs.

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