- QSR's 80%+ share of total restaurant traffic continues to increase and the major chains have outperformed the independents over the last 3 years. Within QSR, the hamburger category owns the largest portion of traffic share which reflects that 9 out of 10 consumers eat at least 1 hamburger a month. Given increasing food & labor costs, scale is required to make requisite tech investments & marketing initiatives to reach consumers across channels.


Source: Wendy's 4Q17 Presentation