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September 2018





Forward Looking Consumer Survey 

1,500 respondents



  • Nearly 42% of consumers indicate plans to eat out less over the next month with an astounding 22% expecting to eat out a lot less.
  • Results are more dramatic for the younger demo.
  • This is a clarion call for the industry to continue with value and to determine ways to offer lower priced options.


Industry Discounting Trends 


  • QSR chains have recently substituted $5 bundle offers for $1 price point deals which may help explain the intention of the younger demo to dine out less frequently.  


  • Conversely, the FSR chains have most recently stepped-up their lowest price point promotions and, resultantly, have enjoyed stronger comp growth relative to QSR.


Source: RR Menu Report (outline)




Please pass on to your colleagues


Disclaimer of Liability: Although the information in this report has been obtained from sources Restaurant Research® LLC believes to be reliable, RR does not guarantee its accuracy. The views expressed herein are subject to change without notice and in no case can be considered as an offer or solicitation with regard to the purchase or sales of any securities. Restaurant Research’s analysis and opinions are not a guarantee of the future performance of any company or individual franchisee.  RR disclaims all liability for any misstatements or omissions that occur in the publication of this report. In making this report available, no client, advisory, fiduciary or professional relationship is implied or established. This report is intended to provide an overview of the restaurant industry, but cannot be used as a substitute for independent investigations and sound business judgment. Copyright 2018.


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