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October 2018





Forward Looking Consumer Survey 

1,500 respondents


  • Men & the young are back in the game with a sharp increase in plans to eat out during the upcoming month relative to last month. 


  • In any case, RR's latest monthly survey continues to reveal an overall negative bias towards consumers' dining plans - suggesting that value should remain front-and-center.
  • Having said that, Del Taco's 3Q18 results teaches that brands must be careful about deal fatigue which can drive trade-down of existing customers without helping to boost incremental traffic. 


Source: RR's Monthly TraffiCast Survey of 1,500 Consumers


Industry Discounting Trends 


  • A positive change in this month's survey can be easily explained by the percentage of total QSR value promotions (as a % of total promotions) which is at the highest level in at least 21 months.
  • This high level can also explain increased deal fatigue as previously discussed. Resultantly, only brands with the greatest share of voice are poised to translate deals into incremental traffic.

  • FSR has backed-off slightly in terms of value and is currently at its 21 month average (total value/total promotions) although lower priced deals ($7 & under) currently represent the lion's share of total value promotions.  


Source: RR Menu Report (outline)


Roundtable Discussion about Role of Value in Sub Sandwich Segment





Please pass on to your colleagues


Disclaimer of Liability: Although the information in this report has been obtained from sources Restaurant Research® LLC believes to be reliable, RR does not guarantee its accuracy. The views expressed herein are subject to change without notice and in no case can be considered as an offer or solicitation with regard to the purchase or sales of any securities. Restaurant Research’s analysis and opinions are not a guarantee of the future performance of any company or individual franchisee.  RR disclaims all liability for any misstatements or omissions that occur in the publication of this report. In making this report available, no client, advisory, fiduciary or professional relationship is implied or established. This report is intended to provide an overview of the restaurant industry, but cannot be used as a substitute for independent investigations and sound business judgment. Copyright 2018.


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