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Jan282019

December 2018

 

 

 

TraffiCast 
 

Forward Looking Consumer Survey 

1,500 respondents

 

Higher Price Point Deals More Appealing to 25+ Crowd 

 

  • RR Intent to Eat Out Index has rebounded slightly in December, reflecting a surge in those planning a "lot more" visits for the coming month among those aged 25+. 

 

 

 

Source: RR's Monthly TraffiCast Survey of 1,500 Consumers

  • This is not surprising given QSR's recent push towards $5 bundle deals which are more expensive for those under 25 years of age.
  • Notably, the $6 price point bundle mix reached an LTM high (7% mix).

  • FSR also increased the composition of its higher priced $10 - $11 promotions to an LTM high while halving the composition of its lower $6 priced point promotions to just 6%.

 

Source: RR Menu Report (outline)

 

Roundtable: 3Q18 Results

 

 

 

 

 

 

Please pass on to your colleagues

 

Disclaimer of Liability: Although the information in this report has been obtained from sources Restaurant Research® LLC believes to be reliable, RR does not guarantee its accuracy. The views expressed herein are subject to change without notice and in no case can be considered as an offer or solicitation with regard to the purchase or sales of any securities. Restaurant Research’s analysis and opinions are not a guarantee of the future performance of any company or individual franchisee.  RR disclaims all liability for any misstatements or omissions that occur in the publication of this report. In making this report available, no client, advisory, fiduciary or professional relationship is implied or established. This report is intended to provide an overview of the restaurant industry, but cannot be used as a substitute for independent investigations and sound business judgment. Copyright 2018.

 
 

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