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Feb262019

January 2019

 

 

 

TraffiCast 
 

Forward Looking Consumer Survey 

1,500 respondents

 

Moderating Responses 

 

  • RR Intent to Eat Out Index is holding steady based upon a moderation of responses, with a sharp reduction in plans to eat-out "a lot more" mostly offset by an increase in plans to eat-out "about the same" with a decrease in plans to eat-out less. 

 

 

 

Source: RR's Monthly TraffiCast Survey of 1,500 Consumers

  • Along with moderating survey responses, we see consistency in the promotional mix of the $1B+ chains during December.
  • Moderate mix changes include an increase in $5 QSR promotions to go with a decline in expensive $14 - $15 FSR promotions.

 

 

Source: RR Menu Report (outline)

 

 

 

 

Please pass on to your colleagues

 

Disclaimer of Liability: Although the information in this report has been obtained from sources Restaurant Research® LLC believes to be reliable, RR does not guarantee its accuracy. The views expressed herein are subject to change without notice and in no case can be considered as an offer or solicitation with regard to the purchase or sales of any securities. Restaurant Research’s analysis and opinions are not a guarantee of the future performance of any company or individual franchisee.  RR disclaims all liability for any misstatements or omissions that occur in the publication of this report. In making this report available, no client, advisory, fiduciary or professional relationship is implied or established. This report is intended to provide an overview of the restaurant industry, but cannot be used as a substitute for independent investigations and sound business judgment. Copyright 2019.

 
 

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