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February 2019





Forward Looking Consumer Survey 

1,500 respondents


Less Value = Less Traffic Prospects 


  • RR Intent to Eat Out Index is at its lowest level since we began conducting this survey 6 months ago. 
  • This parallels that QSR value deals as a % of total promotions is at the lowest level in 7 months as the major chains seek to wean consumers off of deals.
  • Similarly, we see a sharp rise from the casual chains in non-price point value deals (promoting things like digital, delivery & kids eat free).
  • Lastly, the IRS reports a 27% decline in the number of refunds through 2/15/19 and an average refund decline of 17% which reflects that consumers under withheld during 2018. This factor may also contribute to a lower intent to eat out.  




Source: RR's Monthly TraffiCast Survey of 1,500 Consumers




Source: RR Menu Report (outline)





Please pass on to your colleagues


Disclaimer of Liability: Although the information in this report has been obtained from sources Restaurant Research® LLC believes to be reliable, RR does not guarantee its accuracy. The views expressed herein are subject to change without notice and in no case can be considered as an offer or solicitation with regard to the purchase or sales of any securities. Restaurant Research’s analysis and opinions are not a guarantee of the future performance of any company or individual franchisee.  RR disclaims all liability for any misstatements or omissions that occur in the publication of this report. In making this report available, no client, advisory, fiduciary or professional relationship is implied or established. This report is intended to provide an overview of the restaurant industry, but cannot be used as a substitute for independent investigations and sound business judgment. Copyright 2019.


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