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Monday
Jun242019

May 2019

 

 

 

TraffiCast 

Forward Looking Consumer Survey 

1,500 respondents

 

18 - 24 Year Olds Taking Summer Off

 

  • RR's Intent to Eat Out Index declined slightly this month, with a sharp increase among 18 - 24 year olds who intend to eat out a "lot less" (with school letting out). Also, we see that women indicated a significant increase in their intention to eat out "a lot less" which contrasts with a significant increase in expectations by men to eat out "a lot more". 
  • While the overall promotional mix of QSR & FSR price point offers remain relatively unchanged, the average price point increased for both segments which could help explain this month's Intent to Eat Out Index decline. For now, the industry seems content to focus more on innovation with new products representing a significant 19% mix for QSR and 30% for FSR.

 

 

 

 

 

Source: RR's Monthly TraffiCast Survey of 1,500 Consumers

 

 

 

Source: RR Menu Report (outline)

 

 

 

 

Please pass on to your colleagues

 

Disclaimer of Liability: Although the information in this report has been obtained from sources Restaurant Research® LLC believes to be reliable, RR does not guarantee its accuracy. The views expressed herein are subject to change without notice and in no case can be considered as an offer or solicitation with regard to the purchase or sales of any securities. Restaurant Research’s analysis and opinions are not a guarantee of the future performance of any company or individual franchisee. RR disclaims all liability for any misstatements or omissions that occur in the publication of this report. In making this report available, no client, advisory, fiduciary or professional relationship is implied or established. This report is intended to provide an overview of the restaurant industry, but cannot be used as a substitute for independent investigations and sound business judgment. Sponsors are not responsible for Restaurant Research's data and opinions. Copyright 2019.

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