RRupdates
Monday
Jan282019

July 2019

 

 

 

TraffiCast 
 

Forward Looking Consumer Survey 

1,500 respondents

 

Less QSR Value Impacts Youngest Demo

 

  • RR's Intent to Eat Out Index declined from June's level but remains at a healthy position compared to the last 6 months
  • QSR continues to de-emphasize discounting while FSR goes in the opposite direction with a greater focus on deals.
  • QSR's strategy is resultantly diminishing the demand of the youngest cohort (18 - 24 year olds).

 

 

 

 

 

Source: RR's Monthly TraffiCast Survey of 1,500 Consumers

 

 

 

Source: RR Menu Report (outline)

 

 

 

 

Please pass on to your colleagues

 

Disclaimer of Liability: Although the information in this report has been obtained from sources Restaurant Research® LLC believes to be reliable, RR does not guarantee its accuracy. The views expressed herein are subject to change without notice and in no case can be considered as an offer or solicitation with regard to the purchase or sales of any securities. Restaurant Research’s analysis and opinions are not a guarantee of the future performance of any company or individual franchisee. RR disclaims all liability for any misstatements or omissions that occur in the publication of this report. In making this report available, no client, advisory, fiduciary or professional relationship is implied or established. This report is intended to provide an overview of the restaurant industry, but cannot be used as a substitute for independent investigations and sound business judgment. Sponsors are not responsible for Restaurant Research's data and opinions. Copyright 2019.