RRupdates
Monday
Jan282019

April 2019

 

 

 

TraffiCast 
 

Forward Looking Consumer Survey 

1,500 respondents

 

Less Value = Less Traffic Prospects 

 

  • RR's Intent to Eat Out Index finally rebounded after steadily declining for the previous 2 months. Stabilized results reflect the benefit of more consumers indicating their intent to eat out about the same as last month - an improvement from recent declining trends.
  • This primarily reflects a return to QSR value promotions with an increase in $1 & $2 deals to go with a sharp sequential m/m ramp-up of the QSR price point promotional mix as a % of total promotions. 
  • Conversely, FSR has pivoted away from price point value promotions, rather emphasizing premium promotions. We will see how this works out for FSR going forward sales - it may be premature for FSR to pivot away from value.
  • The interesting point is how often we find QSR and FSR value promotional mix moving in opposite directions as these segments react to one another. If QSR & FSR players were measuring potential consumer spending strength the same way, we would expect parallel changes in promotional mixes. 

 

 

 

 

 

Source: RR's Monthly TraffiCast Survey of 1,500 Consumers

 

 

 

Source: RR Menu Report (outline)

 

 

 

 

Please pass on to your colleagues

 

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