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Jan282019

March 2019

 

 

 

TraffiCast 
 

Forward Looking Consumer Survey 

1,500 respondents

 

Less Value = Less Traffic Prospects 

 

  • RR's Intent to Eat Out Index continues to trend down and now represents a 6 month low. This parallels a declining use of price point promotions for both QSR and FSR.
  • The QSR value mix is the lowest since 7/18 with fewer deals under $5 but with increasing use of discounted or free delivery service deals.
  • While FSR total value promotions continue to increase, the composition of lower price point deals are diminishing as the casual chains ramp-up promotions during off-peak times (1/2 priced apps & early week specials) and to-go.

 

 

 

 

 

Source: RR's Monthly TraffiCast Survey of 1,500 Consumers

 

 

 

Source: RR Menu Report (outline)

 

 

 

 

Please pass on to your colleagues

 

Disclaimer of Liability: Although the information in this report has been obtained from sources Restaurant Research® LLC believes to be reliable, RR does not guarantee its accuracy. The views expressed herein are subject to change without notice and in no case can be considered as an offer or solicitation with regard to the purchase or sales of any securities. Restaurant Research’s analysis and opinions are not a guarantee of the future performance of any company or individual franchisee.  RR disclaims all liability for any misstatements or omissions that occur in the publication of this report. In making this report available, no client, advisory, fiduciary or professional relationship is implied or established. This report is intended to provide an overview of the restaurant industry, but cannot be used as a substitute for independent investigations and sound business judgment. Copyright 2019.

 
 

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