Follow us on Twitter

October 2019





Forward Looking Consumer Survey 

1,500 respondents


Time to Measure Profitable Traffic 


  • While RR's Intent to Eat Out Index is trending higher consistent with seasonal patterns, y/y results reflect a decline similar to the -1.2% average 3Q traffic decline reported among the public companies. 
  • Other notable results from our survey reveals weaker expectations from women and the younger demo.
  • In any case, industry players (particularly QSR) continue to push the average promotional price higher to cover labor & food inflation.
  • While everyone looks to traffic as a barometer of industry health, we suggest that it may be time to consider profitable traffic as the true measure of industry success.
  • If higher prices can continue to drive sales growth, maybe it's not so bad that fewer bottom feeders are eating-out. This could mean better service for the remaining consumer who can afford the real price of their meal.     






Source: RR's Monthly TraffiCast Survey of 1,500 Consumers




Source: RR Menu Report (outline)





Please pass on to your colleagues


Disclaimer of Liability: Although the information in this report has been obtained from sources Restaurant Research® LLC believes to be reliable, RR does not guarantee its accuracy. The views expressed herein are subject to change without notice and in no case can be considered as an offer or solicitation with regard to the purchase or sales of any securities. Restaurant Research’s analysis and opinions are not a guarantee of the future performance of any company or individual franchisee. RR disclaims all liability for any misstatements or omissions that occur in the publication of this report. In making this report available, no client, advisory, fiduciary or professional relationship is implied or established. This report is intended to provide an overview of the restaurant industry, but cannot be used as a substitute for independent investigations and sound business judgment. Sponsors are not responsible for Restaurant Research's data and opinions. Copyright 2019.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
All HTML will be escaped. Hyperlinks will be created for URLs automatically.