Menu Survey

Menu Rightsizing & Value Focus

  • Average total menu size contracted for the 2nd year in a row with the largest reduction coming from FSR (driven primarily by the casual segment which cut total menu items by 8% in 2016 and 15% since 2012). 
  • There were also fewer new product promotions in 2016: -16% for FSR and -3% for QSR (less new product news in the coffee/bakery and sandwich segments was partially off-set by increased innovation in the chicken & pizza segments and from Subway).
  • Smaller menus increase operational efficiency and less new product news reflects a greater focus on value promotions in a difficult operating environment.


Source: RR's April 2017 Menu Report

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